Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
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Driver 1
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Driver 2
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Economic
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In times of me-too-ism and ever faster innovation and product cycles, companies have to find new products in ever shorter intervals in order to surprise their customers. User-driven innovations bear a large, so far untapped potential of innovations. Companies are happy to get in touch with creative people and commercialize their ideas.
On the other hand, as the economy is about to transits into a creativity economy, the individual is depended on marketing their ideas in order to make money.
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