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Progress: 80.42%   WWI-WE Version: 7
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Mapping Weak Signals

Inspired by: FP7 » Food consumers are steered towards healthier dietary choices

version: 7 / updated: 2011-04-20
id: #1720 / version id: #367
mode: VIEW

Originally submitted by: Tuomo Kuosa
List of all contributors by versions (mouse over)
Last changed by: Rafael Popper
WI-WE status:
submitted unpublished

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

Theme 2 - Food, Agriculture and Fisheries, and Biotechnology

Sub-theme/area of inspiration

Consumers

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)
FOCUS-BALKANS (212579), FLABEL (211905)

Signal's headline

(max. 9 words)
Food consumers are steered towards healthier dietary choices

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
There are two FP7 research projects pursuing to make effort for better dietary choises for consumers

Keywords

dietary, food consumers, healthy dietary, labelling

Mini-description

(max. 250 characters)
Food consumers are steered towards healthier dietary choices by product labelling and by joint research activities.

Signal's first apperance

2005-now

Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 change of diet habits re-emerging
 		very beneficial
 		now-2050+

Importance

please specify
please select
Level 3: important for the European Union in Eu there is increasing use of bioproducts

Filters preventing the signal's monitoring

cultural/religious filters (values, traditions, faith, spiritual beliefs)
economic filters (business/market interests)
social filters (class, status, education level)

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social desire for healthy products
Economic healthy branding

Major risks & opportunities associated to the signal

Please choose the most appropriate timeframe option(s) to which you would like to provide inputs.
Risks Opportunities
beyond 2050 improvement of health conditions

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Diseases, health and well-being
Food security and diet
Globalization vs. localization

Signal's relevance for thematic research areas

please justify:
particularly relevant
Health
Food, Agriculture and Fisheries, and Biotechnology

Pan-European strategies influencing the signal

please justify:
particularly relevant
Strengthening research institutions and universities
Facilitating and promoting knowledge sharing and transfer