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Mapping Weak Signals

Inspired by: FP7 » Innovation Culture of the Tata Group

version: 1 / created: 2010-08-10
id: #969 / version id: #969
mode: VIEW

Originally submitted by: Vanessa Watkins
List of all contributors by versions (mouse over)
Last changed by: Vanessa Watkins
WI-WE status:
submitted unpublished

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

Theme 8 - Socio-economic Sciences and the Humanities

Sub-theme/area of inspiration

Blue Sky Research on emerging issues and other research economies

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)
Source: INFU (225229) - http://www.innovation-futures.org/ http://www.tata.com/innovation/index.aspx?sectid=XSZkK5C4qvU= http://www.businessweek.com/innovate/content/aug2009/id20090819_070601.htm http://www.businessweek.com/innovate/content/jun2009/id20090617_735220.htm

Signal's headline

(max. 9 words)
Innovation Culture of the Tata Group

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
Tata Consultancy Services, a firm belonging to India´s Group, makes internal innovation corporate culture top priority. Several strategies have been implemented in order to build a culture of innovation and stimulate employees to think innovatively. These strategies involve e.g. creative thinking as one of nine performance categories on which employees are evaluated as well as making innovation an essential component of all trainee programs. Furthermore five hours of the 45-hour week can be used by employees for developing ideas on new concepts and product improvements. An internal social network that permits employees to post, comment and vote on ideas supports the idea generation process.

Keywords

innovation, emerging countries, Tata Group, corporate culture, ideas

Signal's first apperance

2005-now

Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 Change in current innovation patterns new/emerging
 		neutral
 		now-2015

Under what assumption the Weak Signal might evolve.

This weak signal indicates that in the future benchmarks for innovation processes and cultures could increasingly come from Non-Western companies. Irrespective of the regional origin of this weak signal is could be a sign that more and more companies seek innovative inspiration by fostering the creative potential of their employees also beyond the R&D department.

Importance

please specify
please select
Level 4: important for the whole world

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social People increasingly seek to act out their creative and individual potentials in their working life. This growing demand for self-expression spreads in all social levels. Companies try to increase employee loyalty by answering this demand.
Economic Due to the permanent change of increasing customers´ needs and the growing competitive pressure in several markets, companies have to seek new ways to create groundbreaking ideas in order to create value with innovations. One promising strategy is the integration of the firms´ employees into the process of new product development and recognise them as a promising source for ideas on product improvements or even genuinely novel products. The claim to be an innovative company and to build success on more space for creative and innovative employees was formerly seen as a Western phenomenon. With the shift of economic gravity to Asian countries this approach will become more and more common in companies in emerging countries.

Major risks & opportunities associated to the signal

Please choose the most appropriate timeframe option(s) to which you would like to provide inputs.
Risks Opportunities
before 2015 Shift of innovation centres from Western to Non-Western countries. Shift of innovation centres from Western to Non-Western countries.

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Social cohesion and diversity
Economic prosperity/dynamics

Signal's relevance for thematic research areas

please justify:
particularly relevant
Social Sciences and Humanities
Research infrastructures corporate research and innovation culture

Pan-European strategies influencing the signal

please justify:
particularly relevant
Facilitating and promoting knowledge sharing and transfer

Research-friendly strategies potentially improving understanding of the signal

For further information about 'research-friendly strategies' click here
please justify:
particularly relevant
Strengthening the actors in the research-friendly ecology
(i.e. Research funding organisations, universities, businesses, Research and Technology Organisations, Researchers and Citizens)