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Mapping Weak Signals

Inspired by: FP7 » Ideas In Action – High Transparency at Dell Idea Storm

version: 3 / updated: 2011-11-08
id: #1869 / version id: #943
mode: VIEW

Originally submitted by: Vanessa Watkins
List of all contributors by versions (mouse over)
Last changed by: Rafael Popper
WI-WE status:
submitted unpublished

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

Theme 8 - Socio-economic Sciences and the Humanities

Sub-theme/area of inspiration

Blue Sky Research on emerging issues and other research economies

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)
Source: INFU (225229) - http://www.innovation-futures.org/ http://www.ideastorm.com

Signal's headline

(max. 9 words)
Ideas In Action – High Transparency at Dell Idea Storm

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
The multinational technology corporation Dell is giving interested users the chance to post ideas on products, best practices and general topics. Other users can comment and further promote or demote them. In a specific section of the website users and interested visitors of the website are able to access general stats such as the overall numbers of posted, promoted, contributed and also implemented ideas. This enables users to track proceeding stages of all contributions.

Keywords

innovation, ideas, open innovation, research and development, corporation

Mini-description

(max. 250 characters)
Multinational corporations (e.g. Dell) are giving interested users the chance to post ideas on products, best practices and general topics. In a specific section of the website users and interested visitors access the stats about interests, etc.

Signal's first apperance

2005-now

Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 Change in current innovation patterns new/emerging
 		neutral
 		now-2015

Importance

please specify
please select
Level 2: important for a particular world region all regions with internet access

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social The external generation of product and service ideas by customers has received a growing deal of attention by companies. Customers who are willing to share their ideas and specific knowledge with other users and firms are increasingly claiming a higher transparency on what is happening with their ideas.

Major risks & opportunities associated to the signal

Please choose the most appropriate timeframe option(s) to which you would like to provide inputs.
Risks Opportunities
before 2015 The external generation of product and service ideas by customers has received a growing deal of attention by companies. Customers who are willing to share their ideas and specific knowledge with other users and firms are increasingly claiming a higher transparency on what is happening with their ideas.

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Innovation dynamics

Signal's relevance for thematic research areas

please justify:
particularly relevant
ICT - Information & communication technologies
Research for the benefit of small & medium-sized enterprises (SMEs)

Signal's relevance for future R&D and STI policies

Note: RTD = research and technology development; STI = science, technology and innovation
On the one hand the high transparency concerning the user ideas and their status within the innovation process might animate already participating users to contribute even more and better ideas, on the other hand it might attract novel users who have not been motivated so far to contribute ideas to a “black box”. Crowdsourcing in the early stages of idea generation and evaluation could further spread and lead on to the establishment of external idea generation as the prevalent manner of conducting the fuzzy front end of new product development.