quick scan
WI-WE Progress
Progress: 96.88%   WWI-WE Version: 8
0 mandatory questions pending
19 questions total
18 questions answered
18 questions completed
1 question pending
Popular WI-WE Tags

Mapping Weak Signals

Inspired by: FP7 » Mental Health from Retail Stores

version: 8 / updated: 2011-01-27
id: #1519 / version id: #22
mode: VIEW

Originally submitted by: Cornelia Daheim
List of all contributors by versions (mouse over)
Last changed by: Sivert von Saldern
WI-WE status:

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

Theme 1 - Health

Sub-theme/area of inspiration

Other actions across health themes

Uploaded reports, images or pictures related to the Weak Signal

File name File type File size
Mental_Health.jpg image 157348 open

Signal's headline

(max. 9 words)
Mental Health from Retail Stores

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
Along with the general rising awareness for health and its commercialisation, mental health is becoming a commercial good as well; e. g. brainfood and brain training games were already introduced.


retail store, mental health, commercial goods, brainfood, commercialisation


(max. 250 characters)
Along with the general rising awareness for health and its commercialisation, mental health is becoming a commercial good as well; e. g. brainfood and brain training games were already introduced.

Signal's first apperance

before 2000

Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 Pressure on the job and in education continuously increases. The consumption of products claiming to enhance mental health might lead to a reduction of fears of human failure and a discontinuation of this development. discontinuation

Under what assumption the Weak Signal might evolve.

Continuously rising awareness for health topics; high willingness to spend money for ones own health and increased attention to mental health


please specify
please select
Level 2: important for a particular world region mainly EU, North America, Japan

Filters preventing the signal's monitoring

cultural/religious filters (values, traditions, faith, spiritual beliefs)
social filters (class, status, education level)

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social high pressure in society to always perform well and to stay young
Economic high incentive for companies as products sell well

Major risks & opportunities associated to the signal

Please choose the most appropriate timeframe option(s) to which you would like to provide inputs.
Risks Opportunities
before 2015 consumers can be mislead: products might cost more than they actually offer people might become more aware of the importance to care for your mental health and might feel more responsible for that, e.g. by healthy nutrition

Potential stakeholders' actions

short-term actions
(after 2015)
Policy actors (at the international, European and national levels) watch the market of such goods and potentially regulate it (e.g. consumer information)
Business actors (incl. SMEs) find business models that really sustain mental health
Academic/Research sector foster research on how to retain mental health
Non-for-profit organisations (e.g. NGOs, political parties, social movements, voluntary associations) offer programms on mental health, e.g. for elderly people

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Ageing and other demographic tensions
Behavioural change
Social pathologies & ethics
Work-Life balance and mental health

Signal's relevance for thematic research areas

please justify:
particularly relevant
Social Sciences and Humanities

Pan-European strategies influencing the signal

please justify:
particularly relevant
Increasing the efficiency and impact of public research through Joint Programming (i.e. combining national and pan-European research efforts) or the optimisation of research programmes and priorities, for example.

Research-friendly strategies potentially improving understanding of the signal

For further information about 'research-friendly strategies' click here
please justify:
particularly relevant
Addressing cohesion through a localised articulation between supply and demand
(e.g. making research institutions more engaged with their own context and local users; reinforcing knowledge flows into and out of regions; etc.

Signal's relevance for future R&D and STI policies

Note: RTD = research and technology development; STI = science, technology and innovation
Especially in an ageing society as in the EU, research on how to maintain mental health is fundamental. Products shall not only claim to do so and only focus on making money but should actually really help to stay mentally fit.