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Mapping Weak Signals

Inspired by: other » Social TV

version: 1 / created: 2011-02-02
id: #1555 / version id: #1555
mode: VIEW

Originally submitted by: Jari Kaivo-oja
List of all contributors by versions (mouse over)
Last changed by: Jari Kaivo-oja
WI-WE status:
submitted unpublished

Source of inspiration

Other, please specify:   MIT Technology Review

The source of the Weak Signal is

MIT Technology Review, Web: http://www.technologyreview.com/communications/25084/

Signal's headline

(max. 9 words)
Social TV

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
Social media includes also Social TV. Social TV could improve the viewing experience and provide new business opportunities for carriers.

Keywords

Social TV, TV, social media, media, journalism

Mini-description

(max. 250 characters)
The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz.

Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 Social TV re-emerging
 		beneficial
 		now-2015

Under what assumption the Weak Signal might evolve.

The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz. The rebound is happening at least in part because of new viewing habits: while people watch, they are using smart phones or laptops to swap texts, tweets, and status updates about celebrities, characters, and even commercials. Marie-José Montpetit, an invited scientist at MIT's Research Lab for Electronics, has been working for several years on social TV--a way to seamlessly combine the social networks that are boosting TV ratings with the more passive experience of traditional TV viewing. Her goal is to make watching television something that viewers in different places can share and discuss--and to make it easier to find something to watch.

Importance

please specify
please select
Level 3: important for the European Union For creative industries a very importnat issue
Level 4: important for the whole world For creative industries a very importnat issue

Filters preventing the signal's monitoring

information/communicational filters (media/editorial interests, language, reasoning)
cultural/religious filters (values, traditions, faith, spiritual beliefs)
economic filters (business/market interests)
political filters (party or ideological interests)

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social Social interaction needs
Technological/Scientific Digital technologies
Economic New business field

Major risks & opportunities associated to the signal

Please choose the most appropriate timeframe option(s) to which you would like to provide inputs.
Risks Opportunities
before 2015 Revitalization of TV media
between 2015-2025 Revitalization of TV media
between 2025-2050 Revitalization of TV media
beyond 2050 Revitalization of TV media

Potential stakeholders' actions

short-term actions
(now-2015) 		longer-term
(after 2015)
Policy actors (at the international, European and national levels) Study and evaluate social TV Make foresight analyses of social TV
Business actors (incl. SMEs) Study and evaluate social TV Make foresight analyses of social TV
Academic/Research sector Study and evaluate social TV Make foresight analyses of social TV
Non-for-profit organisations (e.g. NGOs, political parties, social movements, voluntary associations) Study and evaluate social TV Make foresight analyses of social TV
Media Study and evaluate social TV Make foresight analyses of social TV
General public Study and evaluate social TV

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Ageing and other demographic tensions Possibilities of social TV services
Behavioural change Possibilities of social TV services
Social pathologies & ethics Possibilities of social TV services
Social cohesion and diversity Possibilities of social TV services

Signal's relevance for thematic research areas

please justify:
particularly relevant
Health Possibilities of social TV services and information sharing
ICT - Information & communication technologies Possibilities of social TV services and information sharing
Social Sciences and Humanities Possibilities of social TV services and information sharing
Security Possibilities of social TV services and information sharing
Science in society Possibilities of social TV services and information sharing

Pan-European strategies influencing the signal

please justify:
particularly relevant
Fostering and facilitating coherent international cooperation in science and technology Possibilities of social TV services and information sharing

Research-friendly strategies potentially improving understanding of the signal

For further information about 'research-friendly strategies' click here
please justify:
particularly relevant
Creating a closer link between researchers & policy-makers
(e.g. supporting both thematic and cross-cutting policies, highlighting the strategic purpose of the European Research Area, etc. 		Possibilities of social TV services and information sharing

Signal's relevance for future R&D and STI policies

Note: RTD = research and technology development; STI = science, technology and innovation
Social TV has a large potential in STI communication in the European Union´s member states.