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Mapping Wild Cards

Inspired by: TV/radio » Mandatory Vegetarian Monday in EU Member States

version: 1 / created: 2010-08-20
id: #973 / version id: #973
mode: VIEW

Originally submitted by: Ines Lietzke
List of all contributors by versions (mouse over)
Last changed by: Ines Lietzke
WI-WE status:
submitted unpublished

Source of inspiration

Television/radio (e.g. programmes and publicity)

Headline

(max. 9 words)

Mandatory Vegetarian Monday in EU Member States

Description

(approx. 150 words)
Please describe the Wild Card (approx. 150 words)
To mitigate the greenhouse gas emissions and to raise awareness for possible food side affect the consumption of too much meat might have - such as a higher risk for cancer - the EU releases a regulation that forbids the consumption of meat in all EU member states on mondays. Thus, shops do not offer any meat and neither restaurants or cafeterias are allowed to prepare any dishes including meat. Whereas most people get used to it quickly, there is a small group of European that accuses the regulation of abusing civil rights and liberties.

Keywords

vegetarianism, civil rights, EU, health, greenhouse gas

Likelihood

Closest timeframe for at least 50% likelihood
Please use one of the following options:
now-2025

Features of life if the wild card manifests

Feature 1: business models and industrial environment
Business models focusing on vegetarian products are increasingly successful.
Feature 2: education and research environment
More research is invested in alternative meat. Furthermore, there is more research about possible side effects of living without any meat - especially for children.
Feature 3: consumers, markets and lifestyles
The market for vegetarian products booms. Triggered by the regulation, some people might even decide for a "veggie-lifestyle" and abandon meat consumption from their lives.
Feature 5: politics and global affairs
Other world regions might follow the idea of the EU and also release such regulations.
Feature 6: health and quality of life
The impacts on health are positive as the awareness for a conscious meat consumption rises.

Type of event

Human planned (e.g. terrorist attack or funded scientific breakthrough)

Type of emergence

please select (if any) describe related trend or situation
An extreme extension of a trend/development/situation
(e.g. Increased global warming leads to a total ban on fossil fuels) 		The Wild Card follows the idea of the Belgium City Gent that already proclaims a meat-free thursday.

Type of systems affected

Both

Classification

Desirable

Importance

please specify:
please select
Level 3: important for the European Union
Level 4: important for the whole world Other countries or world regions might follow the idea such as other industrial countries where the meat consumption is quite high (e.g. USA)

Early indicators

(including weak signals)

The Belgium city Gent is already proclaiming a meat-free thursday.

Latent phase

Obstacles for early indentification

cultural/religious filters (values, traditions, faith, spiritual beliefs)
institutional filters (rules, laws, regulations)
economic filters (business/market interests)
political filters (party or ideological interests)

Manifestation phase

Type of manifestation

In a probably pervasive way (contagious or transmittable)

Key drivers or triggers

Provide up to 2 possible drivers or triggers of HIGH importance. Click on HELP to see examples:
please describe
Driver / Trigger 1 		please describe
Driver / Trigger 2
Environmental mitigation of greenhouse gas

Relevance for Grand Challenges

where? please justify:
particularly relevant Europe world
Diseases, health and well-being
Food security and diet
Sustainability and climate change
Water security/vulnerability

Relevance for thematic research areas

please justify:
particularly relevant
Health
Food, Agriculture and Fisheries, and Biotechnology
Environment (including Climate Change)

Pan-European strategies potentially helping to deal with the wild card

please justify:
particularly relevant
Increasing the efficiency and impact of public research through Joint Programming (i.e. combining national and pan-European research efforts) or the optimisation of research programmes and priorities, for example.

Relevance for future R&D and STI policies

Note: RTD = research and technology development; STI = science, technology and innovation
RTD: More research in how a (partly) meat-free life of European citizens might help to lower the greenhouse gas emissions STI: Innovation in alternative meat