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Mapping Wild Cards

Inspired by: interviews » Wheat does not grow any more, it is where wheat or another foodstuff

version: 4 / updated: 2011-11-18
id: #1914 / version id: #1914
mode: VIEW

Originally submitted by: Ivan Montenegro Perini
List of all contributors by versions (mouse over)
Last changed by: Ivan Montenegro Perini
WI-WE status:
submitted unpublished

Source of inspiration

Interviews

The source of the Wild Card is

Paul CUNNINGHAM, The University of Manchester, MIoIR

Headline

(max. 9 words)

Wheat does not grow any more, it is where wheat or another foodstuff

Description

(approx. 150 words)
Please describe the Wild Card (approx. 150 words)
A good example is the Chorley Wood process. Bread made in the old way used to take four or five hours, but through the addition of flour improvers and enzymes, bread can be produced in a few minutes. But now there is an upsurge in wheat intolerance diseases, e.g. Celiac disease, and people who require gluten-free food. The argument is that before the advent of highly processed wheat products, people did not suffer from this, their digestive systems could cope. But now the market for gluten-free products is huge. Something must have caused a shift in how people react to wheat. You could argue it is the Chorley Wood process.

Keywords

foodstuff, agriculture, production, productivity, disease.

Mini-description

(max. 250 characters)

Wheat does not grow any more, it is where wheat or another foodstuff, or a new processing technique has a major effect on consumers.

Likelihood

Closest timeframe for at least 50% likelihood
Please use one of the following options:
now-2025

Type of event

Unplanned consequence of events/trends/situations (e.g. financial crisis, accidental breakthrough)

Type of emergence

please select (if any) describe related trend or situation
A new development/situation
(e.g. a Romani state is established in central Europe; A message from an alien civilisation existing on a distant planet is received and understood, etc.

Classification

Undesirable

Importance

please specify:
please select
Level 4: important for the whole world

Latent phase

Obstacles for early indentification

information/communicational filters (media/editorial interests, language, reasoning)
economic filters (business/market interests)
political filters (party or ideological interests)

Manifestation phase

Type of manifestation

Very uncertain

Aftermath phase

Important implications
Emergence of a new system (e.g. new technologies, new paradigms)

Relevance for Grand Challenges

where? please justify:
particularly relevant Europe world
Diseases, health and well-being
Food security and diet
Economic prosperity/dynamics
Globalization vs. localization
Innovation dynamics

Relevance for thematic research areas

please justify:
particularly relevant
Health
Food, Agriculture and Fisheries, and Biotechnology
Social Sciences and Humanities

Pan-European strategies potentially helping to deal with the wild card

please justify:
particularly relevant
Strengthening research institutions and universities
Facilitating and promoting knowledge sharing and transfer
Increasing the efficiency and impact of public research through Joint Programming (i.e. combining national and pan-European research efforts) or the optimisation of research programmes and priorities, for example.
Fostering and facilitating coherent international cooperation in science and technology

 Features of a research-friendly ecology contributing to deal with the wild card

For further information about 'research-friendly strategies' click here

please justify:
particularly relevant
Strengthening the actors in the research-friendly ecology
(i.e. Research funding organisations, universities, businesses, Research and Technology Organisations, Researchers and Citizens)
Creating a closer link between researchers & policy-makers
(e.g. supporting both thematic and cross-cutting policies, highlighting the strategic purpose of the European Research Area, etc.